About LaunchPanda
LaunchPanda is a startup launch platform that turns your product into one reusable Startup Profile and submits it to vetted startup directories, for indie builders and bootstrapped SaaS founders.
Built in Amsterdam by two brothers, Thomas and Jeroen van Welsenes.
What LaunchPanda does
Startup Profile
You fill in your product details once, name, tagline, description, pricing, logo and links, and LaunchPanda stores it as a reusable Startup Profile. Every submission after that pulls from the profile instead of making you retype the same information into another form.
Directory Roadmap
A curated, ordered list of the 331+ startup directories in our catalog, scored on Domain Rating, approval speed and whether the link is actually dofollow. It tells you what to launch on next and in what order, so you stop guessing which directories are worth the hour.
Auto Launch
The done-for-you option. We hand-submit your Startup Profile to 30, 50 or 100 directories picked to fit your product, and each listing appears in your dashboard as it goes live. First listings land within 48 hours.
Autofill browser extension
A Chrome extension that fills directory submission forms from your Startup Profile while you browse. It turns a ten-minute copy-paste job per directory into a click, for the launches you would rather do yourself.
Subreddit Roadmap
The same roadmap idea applied to Reddit: which subreddits accept product posts, what their rules are, and where your specific product fits. Directories give you links, and the right subreddit gives you the first users who actually try the thing.
Launch tracking
One dashboard for every submission across every product you have launched, with a tab per Startup Profile and each directory marked submitted or not started. It stays with your account rather than ending when a single run finishes.
What makes LaunchPanda different
Every competitor claim below is checked against their published pricing pages and dated in our side-by-side comparisons. Where a service does not publish something, we say so rather than guess.
The full directory catalog is public before you pay
All 331+ directories are browsable on the roadmap without an account, with their Domain Rating and link type shown. Services like Nick Launches and Launch Llama do not publish their lists at all, so you are buying "60+ directories" without knowing which ones.
We publish a Domain Rating floor per tier
Auto Launch guarantees a minimum DR of 10, 15 and 20 depending on tier. Nick Launches, Launch Llama and LaunchDirectories publish no DR floor on any tier, which means a 100-directory run can legitimately be 100 DR 2 sites.
Exact directory counts, not rounded-up ones
Our tiers are 30, 50 or 100 directories, as fixed numbers. Most competitors quote "30+", "60+" or "220+", where the plus sign is doing the work and the floor is whatever they decide that week.
Every submission is done by hand
A person submits your product and picks directories that fit its category, rather than a bot blasting one blanket list. ListingBott automates submissions and SubmitSaaS runs a hybrid, which is cheaper to operate and is also why low-quality submissions get rejected by the directories worth being on.
You keep the Startup Profile and relaunch from it
When a run finishes you still have the profile, the dashboard and the submission history, so your next product starts from a filled-in form. Most submission services sell you a one-off run and a spreadsheet at the end, and the next launch begins from zero again.
Where we are not the answer: Auto Launch includes a LaunchPanda badge on your site by default, because badge placement is what several directories require before they give a dofollow link. Or pay $50 to drop it (up to 50 directories). If you want the cheapest possible cost per directory and do not care which directories they are, a bulk automated service will beat us on price.
Who uses LaunchPanda
- Solo indie hackers and vibe coders launching their first SaaS product
- Bootstrapped SaaS founders, pre-revenue through roughly $10k MRR, with no marketing hire
- AI tool and micro-SaaS builders who need their first real backlinks and referral traffic
- Chrome extension, dev tool and API makers whose audience lives in niche directories
- Small studios and agencies launching client products on a repeatable process
The team behind LaunchPanda
LaunchPanda is built by two brothers, Thomas and Jeroen van Welsenes, and it is still just the two of us. We spent years doing SEO professionally, so we know how much launching on the right startup directories can move the needle: real backlinks, real referral traffic, and early users who actually care.
But the reality of it is a grind. Most directories aren't worth your time, the good ones are buried in the noise, and even once you find them you end up retyping the same product info over and over, one submission form at a time. We got tired of that endless search-and-copy-paste loop, so in Amsterdam we built the tool we wished existed.
We build in public, we use LaunchPanda for our own projects, and we answer our own support emails. If it wouldn't help us launch, it doesn't ship.
Thomas van Welsenes
Co-founder & Builder
Runs LaunchPanda's SEO, growth, and the directory research that decides which launches are actually worth your time.
Jeroen van Welsenes
Co-founder & Developer
Builds the product, from the autofill engine to the Startup Profile system that saves your info once and launches it everywhere.
How working with LaunchPanda works
Who you actually deal with
Both founders, directly. Thomas handles directory research and launch strategy, Jeroen handles the product and anything technical, and there is no support tier or account manager in between.
Communication channels and response time
Email at welsenes.brothers@gmail.com, the contact form, or a DM to either founder on X. We read every message ourselves and reply in our own words, so you are talking to the people who wrote the code.
Onboarding
You create a Startup Profile by answering one form about your product, pick a launch tier, and that is the whole setup. There is no call to book and no questionnaire to schedule.
Turnaround
Your first listings are live within 48 hours, and the full run is live within 7 days. Each submission appears in your dashboard as it lands, so you can watch progress instead of waiting for a summary.
Refunds
Auto Launch can be refunded within 48 hours of purchase, as long as submissions have not started yet. Once a human has begun submitting your product to directories the work cannot be pulled back, which is why the window closes at that point. Full detail is in the terms.
Key facts
- Company name
- LaunchPanda
- Type
- Startup launch platform and directory submission service
- Legal entity
- Welsenes Brothers V.O.F.
- Founders
- Thomas van Welsenes and Jeroen van Welsenes (brothers)
- Headquarters
- Amsterdam, Netherlands
- Website
- www.launchpanda.dev
- Core offering
- Startup Profile, one reusable product profile submitted to vetted startup directories
- Pricing
- Auto Launch $99 to $199 one-time
- Contract terms
- One-time payment, no subscription and no contract required
- Services
- Startup Profile, Directory Roadmap, Auto Launch, Autofill browser extension, Subreddit Roadmap, Launch tracking
- Turnaround
- First listings live within 48 hours, full run within 7 days
- Communication
- Email welsenes.brothers@gmail.com, answered directly by the founders
- Directory catalog
- 331+ directories
- Competitors
- Nick Launches, Launch Llama, LaunchDirectories, SubmitSaaS, ListingBott, Effortless Backlinks, StartupSubmit
- Social
- @TVanWelsenes, @Guronnimo
Frequently asked questions
What is LaunchPanda?
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Is LaunchPanda a subscription?
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Do you submit to directories automatically with a bot?
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How long does a launch take?
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Can I see the directories before I pay?
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Do I need to add a badge to my site?
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What happens to my Startup Profile after a launch?
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Who runs LaunchPanda?
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Reach us on the contact page, or directly via welsenes.brothers@gmail.com