Website Worth Calculator
How much is your site actually worth? Enter your monthly traffic and Domain Rating and get a realistic valuation range, with the full math shown. No signup.
A safe middle-of-the-road estimate.
Leave blank to estimate from traffic.
Enter your monthly visitors (and DR) above to see an estimated value. It updates as you type.
This is an estimate, not an appraisal. Real sale prices depend on revenue quality, growth trend, niche, and how defensible the traffic is. Treat the range as a starting point.
How this valuation works
A website is worth two things at once, and a good estimate accounts for both: the income its traffic produces, and the value of the domain itself thanks to its backlink authority.
- Traffic becomes revenue. We take your monthly visitors and multiply by a typical earnings-per-1,000-visits for your niche (affiliate sites earn far more per visit than a display-ad blog). Know your real revenue? Enter it and we skip the estimate entirely.
- Revenue becomes a sale price. We value that income at about 3× annual profit, the fairway for small sites on marketplaces like Flippa and Empire Flippers, which usually trade at 30–45× monthly profit.
- DR lifts the number. A higher Domain Rating means the same traffic is worth more, because those rankings are harder to lose. We apply a multiplier that grows with DR.
- The domain has value on its own. Even with little traffic, an aged high-DR domain sells for its link equity. We add that as a floor, so a strong domain never reads as worthless.
- You get a range, not a guess. Real buyers negotiate a band, so we show a low-to-high range around the midpoint. Treat it as a starting point, not an appraisal.
Why traffic alone isn't the whole story
Two sites with identical traffic can be worth wildly different amounts. What separates them is how the traffic monetizes, how stable the rankings are, and how much authority the domain has built. That last part is why raising your DR is one of the most direct ways to increase what your site is worth, and it compounds every time you earn another quality backlink.
Want to raise the number?
The fastest lever most indie sites have is DR. LaunchPanda gives you a tailored roadmap of vetted, high-DR directories to launch on, plus auto tools that make each submission almost clickless, so you build real backlink authority without the tedious form-filling. See how it works.
